Four Brands to Be High on This 4/20
Courtesy Cheech & Chong
Four-twenty is a daily bud break for many, but on the occasion of April 20th, at 4:20 p.m. or a.m. (but really, all day), it's about celebrating cannabis' power to connect people with relaxing energy and good vibes. Since 2016, it's also been a celebration of when cannabis became legal for recreational use in California. Here, we highlight four of our favorite brands to celebrate with, plus 20 more to explore and support.
Courtesy Cheech & Chong
1. Cheech & Chong
The comic/cosmic duo will forever be the cultural ambassadors for smoking weed thanks to their epic journeys in the Lou-Adler directed buddy movie Up In Smoke, its sequels and other stoner roles, like Chong's turn in That 70's Show. Each has had his own weed brand over the years but when they finally came together for a delivery service in 2022, they made the biggest impact on the market. And the pair’s gift for branding is bolder than ever at cheechandchong.com where you can buy their branded weed (with fun names like “Lowrider” and “Love Machine”), glassware, merch, CBD products and line of drinks including “high” teas and “high & dry” seltzers plus "High Drops" to make your own THC-infused drinks. The pair have also ventured into spirits with their own vodka brand, The Judge's Water, which has a special feature for tokers: the bottle turns into a bong. Use the code "420" at checkout to get free shipping and 30% off their best sellers on April 20.
Courtesy STIIZY
2. STIIIZY
After opening a new retail outlet in North Hollywood with a giant party, DJs, food trucks, etc., STIIIZY made an even bigger branded splash at the Rolling Loud hip hop festival in March. Launching a four-piece product line for the fest and unveiling a "40-foot cannabis cultivation replica" next to the main stage at the concert, the STIIZY solidified its standing as an exemplary hip hop lifestyle name. "Celebrating hip-hop culture is at the heart of this collaboration and we couldn’t think of a greater brand to do it with,” Rolling Loud Co-Founder Tariq Cherif said at the time. In-store (and online), 4/20 deals are active now.
Courtesy PlugPlay
3. PlugPlay
LA-based PlugPlay has been providing cannabis enthusiasts with a multitude of products to choose from for a while now. In the last year they’ve made strides in the market, especially for those looking for a discreet buzz via their line of sleek black vape pens and cartridges, which have become collector's items tokers like to switch out for different moods. High-grade strain drops occur regularly with recent products including a line of joints (limited to CA), brand collaborations with Youtube and cannabis influencers These Foos called Foolato, and more recently, a celebratory Year of the Dragon vaporizer sealed in limited edition Lunar New Year packaging. Check out their other new items and 420 deals here.
Courtesy of Jeeter
4. Jeeter
When it comes to convenient and colorfully packaged pre-rolls that pack a punch, Jeeter is one of, if not the, most recognizable name on the market thanks to collaborations with sport figures like like Ricky Williams and Dwayne Wade. Its latest launch announcement is huge for the brand: its own flower. The new boutique buds provide potheads what they've been waiting for from Jeeter: the ability to toke it in pipes, bongs and roll one's own joint with the brand. The debut Red Label release became available in select California dispensaries on April 6th and so far, it's become a favorite with high potency fans. Via a partnership with Preferred Gardens, the product is cultivated indoors in very small batches with a focus on genetics and Jeeter-worthy flavor notes. For 4/20 they've also got a seasonal "clouded" strain and a new apparel venture with model Cindy Prado called Her. See Jeeter.com for info on 420 specials.
And here's twenty more cannabis businesses you should know about and support (click links to learn more):
WEED BRANDS
1. Presidential
3. 22Red
4. Wyllow
SUPPLIES
5. Zig Zag
6. THC Design
GUMMIES & DRINKS
7. FLORA+BAST
8. Lavinia
9. Zen
DISPENSARIES
10. Green Queen
11. Urbn Leaf
12. Muha Meds
14. The Chronic
FIGURES
16. Xzibit (XWCC)
CONSUMPTION & EVENTS
17. Hazy LA
18. OG Cannabis Cafe
19. Pleasure Med
20. The Artist Tree
